Custom handmade designs

Sterling silver

Cultured freshwater pearls

Semi precious gemstone beads

Top quality materials

We source the best quality, gemstone beads, pearls, and crystals from suppliers around the world.

More about Ben Yasner

Ben started out attending design school in the evenings while working for Jones & Woodland jewelers in Newark, N.J. In his classes, he learned to paint designs. At work, he learned to make what he designed. To see more of Ben's designs, please click here

More about Sheldon Yasner

Sheldon graduated from Cornell University with a degree in Geology. He designed and crafted stylish pieces of jewelry in platinum, gold, diamonds, and precious gems. To see some of Sheldon's one-of-a-kind designs, please click here

Our storefront in Newark, NJ, circa 1950.

About Our Company

Specialty designs

We're so proud to have designed unique pieces of jewelry for some very well known clients throughout the years, from Hollywood actors, to world leaders, and spiritual guides! For more about the history of our company, please click here

Traditional methods

From hand tools, to proven techniques, we rely on timeless design and top quality materials for every piece of jewelry we make. We take great pride in our trade. For more about designer Dena Yasner, and her approach to design, please click here

Generations of Design

Benjamin (Ben) Yasner started the family jewelry business with a partner in Newark, New Jersey in 1919.

Ben's son, Sheldon, joined the business after graduating college in 1946, was a Master Jeweler, GIA certified, and stone cutter. Sheldon created one of a kind pieces during his career, which spanned some 50 years.

Now, more than 100 years later, Sheldon's daughter, Dena, carries on the family tradition of handmade quality in her own line of jewelry designs.